Maximilian Ritter von Hoen was the director of the War Archive and between 1914 and 1917 the director of the Austro-Hungarian War Press Headquarters (KPQ). In this function, he was responsible for monitoring and censoring the press and implementing propaganda measures.
When the population reacted to shortages of bread and flour in January 1915with panic buying, the Kriegs-Getreide-Vekehrsanstalt [Wartime Grain Trade Department] introduced ration cards. Individual quotas were determined and handed out on presentation of bread and flour ration cards. But even the allocated rations became more and more difficult to supply, and the cards became worthless.
The photo by Alexander Exax shows a scene in the trenches in Galicia in 1915. The title “im Feuer” [“under fire”] gives the impression that the picture has been taken in the middle of the action. Dynamic photos like this were typical of the pictorial iconography of the First World War. The illustrated weeklies were among the most important distribution media, but there were others: exhibitions and posters, picture postcards and cinemas collaborated with private picture agencies and the official propaganda to provide a visual depiction of the war.
To popularise the greeting “Gott strafe England” [“May God punish England”] and the response “Er strafe es” [“May He do so”] it was printed on posters, badges and postcards. The idea was to promote patriotism and hatred of England. Right after the start of the war, animosity and mutual attributions of blame by the two sides were manifest. Xenophobia was officially encouraged as a sign of patriotism. This singling out and denigration of the enemy was designed to strengthen solidarity and justify the country’s own war policy.
Around the turn of the century anti-Semitism entered the political agenda and became part of the ideological programme and guiding principle behind political activities. It was based on an ideology that stigmatised Jews as “different” and as a threat to society. During the First World War, anti-Semitic agitation abated initially underthe domestic “truce”, but it heated up again as the war failed to take the desired course.
Guiding the mood of the masses was an important aspect of warfare during the First World War. Considerable information and communication work was carried out to persuade the population of the “true facts”. All areas of life were influenced by propaganda in a way that had not been seen hitherto: reports in the newspapers, posters on the walls, even teaching material in schools now communicated controlled information. What methods and media were used? How did the various warring nations attempt to influence public opinion? What was communicated and how effective was the propaganda?
Although numerous measures were aimed at the uniform mobilization of children, they experienced the war in very different ways. As the war progressed they increasingly turned their backs on propaganda and developed their own views of events.
One of the ways in which children were confronted with the events of the war was in the books written specifically for them during that time. These were intended to persuade children and their parents of a particular interpretation of the war. The heroic representation of their own nation and the alienized depiction of the enemy made it clear how children and adults alike were expected to perceive the war.