“From the northern theatre of war: an Austro-Hungarian trench in western Galicia, under fire”, photo from the Österreichische Illustrierte Zeitung, issue of 23 May 1915

The photo by Alexander Exax shows a scene in the trenches in Galicia in 1915. The title “im Feuer” [“under fire”] gives the impression that the picture has been taken in the middle of the action. Dynamic photos like this were typical of the pictorial iconography of the First World War. The illustrated weeklies were among the most important distribution media, but there were others: exhibitions and posters, picture postcards and cinemas collaborated with private picture agencies and the official propaganda to provide a visual depiction of the war.