Adolf Hoffmann: "Jeder Schuss ein Russ, jeder Stoß ein Franzos ...", Propagandapostkarte

The propaganda produced by the warring states exhibited few distinctive national traits. It conveyed similar messages about the progress and aims of the war, images of the enemy and national identity, varying according to the country of origin.

Vienna was not a theatre of war, nor did it suffer destruction as a result of the fighting. Externally it changed very little, but the war quite clearly left its mark. War propaganda and patriotic enthusiasm dominated daily life in the city. The euphoria waned markedly as the war progressed and the supply situation became increasingly critical.