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“Viribus unitis”, anniversary correspondence card, 1914

The propaganda postcard for the Emperor's anniversary in 1908, when Emperor Franz Joseph celebrated the 60th anniversary of his reign, was republished at the start of the war in order to strengthen patriotic feelings.

Copyright 
Schloß Schönbrunn Kultur-und Betriebsges.m.b.H./Fotograf: Alexander E. Koller / Objekt aus Privatbesitz

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  • Chapter

    ‘God preserve Him, God protect Him’ – The Emperor

    Emperor Franz Joseph was the symbol par excellence of the Austro-Hungarian Monarchy. For most of his subjects the Emperor was a sacrosanct figure who deserved their utmost respect. He had been on the throne since 1848 and for one and all was simply ‘the Kaiser’.